One of America’s bestselling snacks is a cheese dip designed to be scooped up with nacho chips. It’s runny, it’s orange, it tastes like cheese, but a label on the jar says that it’s a ‘non-dairy product’.



Have you ever tried an American apple? They look perfect — enormous, red and shiny — but have the consistency of cotton wool. It’s the same with the meat: huge, juicy-looking steaks, and chops, perfectly grilled, pink inside, but tasting of wet paper.